Google Ads Formula
About Course
Hi Users,
You will learn 77 Google Ads formulas in this course, along with explanations, and we’re working on updating new formulas. You must take an exam after learning the formula in order to have your formula knowledge verified. Ask me questions in the comment or question sections if you have any.
Enquires: hi@ashokgaddam.com
Course Content
Google Ads Formula May 2024
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Google Ads formulas
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Click-Through Rate (CTR)
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Conversion Rate
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Cost Per Click (CPC)
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Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
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Ad Spend
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Impressions
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Clicks
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Conversions
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Average Cost Per Click (Avg. CPC)
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Average Position
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Quality Score
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Cost Per Impression (CPM)
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Cost Per Thousand Impressions (CPM)
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Ad Click-Through Conversion Rate (CTCR)
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Conversion Value
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Click Conversion Rate (CCR)
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Conversion Value / Cost (CV/Cost)
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Revenue
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Profit
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Return on Investment (ROI)
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Search Impression Share:
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Search Exact Match Impression Share
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Search Lost IS (Rank)
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Search Lost IS (Budget)
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Video View Rate (VVR)
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View-Through Conversions (VTC)
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Cost Per View (CPV)
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Engagement Rate (ER)
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Social Reach
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Social Impressions:
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Social Clicks
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Frequency
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Search Lost IS (Rank) due to Bid
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Search Lost IS (Rank) due to Ad Relevance
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Search Lost IS (Rank) due to Expected CTR
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Search Top Impression Share
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Search Absolute Top Impression Share
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Display Network Impression Share
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Display Network Reach
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Cost Per Acquisition (CPA) by Location
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Cost Per Click (CPC) by Location
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Conversion Rate (CR) by Location
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Click-Through Rate (CTR) by Device
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Cost Per Click (CPC) by Device
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Conversion Rate (CR) by Device
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Click Share
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Impression Share
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Search Impression Share (Exact Match)
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Conversion Value / Cost by Location
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Average Session Duration
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Bounce Rate
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Conversion Rate (CR) by Gender
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Click-Through Rate (CTR) by Age
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Cost Per Click (CPC) by Age
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Conversion Rate (CR) by Income
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Click-Through Rate (CTR) by Parental Status
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Cost Per Click (CPC) by Parental Status
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Effective Cost Per Mille (eCPM)
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Cost Per Click (CPC) by Device and Location
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Conversion Rate (CR) by Device and Location
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Return on Ad Spend (ROAS) by Campaign
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Average Cost Per Impression (CPM)
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View-Through Conversions (VTC)
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View-Through Conversion Rate (VTCR)
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Ad Relevance
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Expected Click-Through Rate (eCTR)
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Landing Page Experience
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Display Network Click-Through Rate (CTR)
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Display Network Cost Per Click (CPC)
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Display Network Conversion Rate (CR)
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Conversion Value by Ad Group
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Cost per Conversion by Ad Group
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Impression-Assisted Conversions
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Click-Assisted Conversions
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Exam
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Student Ratings & Reviews
The online classes were effective in teaching Google Ads formulas. They were well-structured, easy to follow, and supplemented with real-world examples. Great resource for beginners and experienced marketers alike."
Thanks For the Best Coaching
Thanks For the Best Coaching
Thanks for the best coaching in online classes and also for providing Google Ads formulas. These are very useful to me in Google ads. Thanks for the motivation and support.
Thank you sir